4 books like The Elements of Writing

Warren Buffet, the famous investor, is also revered as a master communicator. His annual Letters to Berkshire Hathaway Shareholders are models of clear, transparent writing. They are the best showcases I know for the impact of presenting difficult material in “plain English.” Buffet makes financial information accessible and even interesting to the layperson with an unassuming colloquial tone, humor, anecdotes, and language based on the concrete short words of natural speech. He always delivers substance, even acknowledging his own poor decisions.

The enviable result: he generates trust, the critical ingredient of persuasion. I love introducing students to Buffet’s writing and seeing them analyze what works so well. The letters are available online, but this book usefully collects them along with other Buffet writings and commentary.

Why do I recommend a book on speechwriting? For the same reasons my book covers spoken communication. Good speeches base on the written word and in turn, yield many lessons for all writers. For example, “sayability” is a hallmark of writing that works, and a good way to check yourself. Noonan’s book also reminds us of what matters most: Deciding what you want to say—the substance. Fancy language never camouflages empty thought. Rather than trying to manipulate people, reach them with sincerity and specific language that’s “simple, unadorned, direct, declarative.” Noonan recommends appealing to the brain with logic. Psychologists, meanwhile, stress that we make most decisions based on emotion—but I think both are right: Persuasive writing reaches both heart and mind. 

It’s one thing to advocate for simple, clear writing—and another to do it consistently. For the most inspiring demonstration of these principles look to Ernest Hemingway. Read even one of his short stories, or any of his novels or reportage, for in-action proof of how convincing we can be by using the most basic English: short everyday words derived from English’s early Anglo-Saxon history, and unadorned, straightforward sentences. Note how the most profound ideas, emotions, and subtle interactions can be communicated with spare language, nearly absent of descriptive words. How to generate this kind of impact with the writing most of us do every day is a central goal of my own book. TIP: a helpful online resource for simplifying copy is found at…Hemingway.com. 

This one didn’t change my life, but it did provide me with a no-nonsense guide to pesky things like conjunctions and clauses, superlatives and synonyms, prepositions and pronouns, and, obviously, alliteration. Ha. 

What I liked most about this book is that it isn’t written like a textbook. I read what is widely considered to be the writer's bible, The Elements of Style by William Struck and E.B. White, and considered giving up on my dream of becoming a writer because the book made me feel as if only someone with an Einstein-like intellect could write. 

But, as Mr. King wrote, the story is what matters; everything else is just dressing. But in saying that, being able to string together sentences helps (I think my jokes are funny, but no one else does), and this book gives a simple explanation of how to make your copy sing.