The best books on brand strategy

Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy Book cover of Who Do You Want Your Customers to Become? Book cover of The Fifth Discipline: The Art & Practice of the Learning Organization Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth Book cover of Positioning: The Battle for Your Mind

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Book cover of Positioning: The Battle for Your Mind Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth Book cover of The Fifth Discipline: The Art & Practice of the Learning Organization Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy Book cover of Primal Branding Book cover of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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5 book lists we think you will like!

Interested in Starbucks, innovation, and economics?

Starbucks 9 books
Innovation 83 books
Economics 432 books