Will I love The Meme Machine?

In his seminal The Selfish Gene, Richard Dawkins suggested that humans (and all other living organisms) exist to further the evolutionary fitness of the self-replicating information packets (“genes”) carried in our DNA – not the other way around.

In the closing section of his book, Dawkins theorized that a similar dynamic might hold true in cultural evolution, playing out through another type of self-replicating information packet, which he termed “memes”.

Some twenty years later, as the dawn of the Internet Age was giving new relevance to this idea, scholar Susan Blackmore took it up and ran with it, essentially singlehandedly… show more.

What is a meme? A meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field, or making a sculpture. The meme is also one of the most important concepts to emerge in a long time. It has controversial implications for our religious beliefs, our free will, and our very sense of "self."

Long before ‘memes’ became a synonym for catchy internet videos, they were a term coined by Richard Dawkins in his classic 1976 book The Selfish Gene to describe a ‘cultural replicator’ analogous to the gene. In The Meme Machine, Susan Blackmore took this side-thought and ran with it. She argues that human culture in general, as well as specific phenomena such as the origin of language and cooperation, can best be seen through a ‘meme’s eye view’ of selfish memes competing to replicate themselves. Modern cultural evolution research remains sceptical of this rather extreme perspective, often thinking more in… show more.