The best books about branding, ideas, and the advertising industry

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Book cover of Made to Stick: Why Some Ideas Survive and Others Die Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else) Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Book cover of The Tipping Point: How Little Things Can Make a Big Difference Book cover of Designing Brand Identity: An Essential Guide for the Whole Branding Team Book cover of A Cannes Lions Jury Presents: The Art of Branded Entertainment

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