Book cover of Thoughtless Acts?: Observations on Intuitive Design

Carissa Carter and Scott Doorley Author Of Assembling Tomorrow: A Guide to Designing a Thriving Future from the Stanford d.school

From my list on help you design a better future.

Why are we passionate about this?

We are the academic and creative directors at the Stanford d.school. Our students study design, but they really hope to navigate a world of unknowns and make their way to a better future. We believe the best way to do that is not to limit yourself to a single domain or area but to find new possibilities in the overlaps, patterns, and discoveries that linger between ideas. We love books that stretch us beyond the design domain and into new places of inspiration and investigation. The ones on our list have all delighted us with their ability to reframe our thinking about design, even though none are squarely about the topic.

Carissa and Scott's book list on help you design a better future

Carissa Carter and Scott Doorley Why Carissa and Scott loves this book

This book brings us joy and provokes our thoughts in equal measure. It's a picture book about looking, but the lack of words makes it even more profound for us.

Think of it as a field guide to not taking everyday things for granted. Each page is a life lesson in how the world we make makes us back with little, invisible nudges. (This one is out of print and can be hard to find, but remnants of it grace the interwebs. If you can’t find a copy, try doing an image search for “Thoughtless Acts.”)

By Jane Fulton Suri ,

Why should I read it?

1 author picked Thoughtless Acts? as one of their favorite books, and they share why you should read it.

What is this book about?

From IDEO, the global innovation and design firm responsible for such landmark products as Apple's first computer mouse, comes a primer in the observation method that keeps their practice human-centered and ever ingenious. People unconsciously perform ultraordinary actions every day, from throwing a jacket over a chair back to claim the seat, or placing something in the teeth when all hands are full. These "thoughtless acts" reveal the subtle but crucial ways people behave in a world not always perfectly tailored to their needs. Thoughtless Acts? is a collection of dozens of (often humorous) snapshots capturing such fleeting adaptations and…


Book cover of Generative AI in Practice

Andrea Kossig Author Of Beyond the Cycle

From my list on the future of artificial intelligence.

Why am I passionate about this?

As a Chief AI Officer and Strategic AI Expert, I've earned the nickname "AI Whisperer" for my intuitive ability to bridge the gap between artificial intelligence and real-world business applications. My fascination with cycles and patterns, which I explored deeply in my master's thesis on Kondratieff waves, led me to recognize AI's transformative potential long before it became mainstream. With over 25 years of experience blending business strategy, sales leadership, and technological innovation, I've helped countless organizations harness AI's power to revolutionize their operations. What truly sets my heart racing is seeing how AI innovations can unlock human potential.

Andrea's book list on the future of artificial intelligence

Andrea Kossig Why Andrea loves this book

I actually hugged this book after finishing it! Finally, finally, someone explained GenAI in a way that made my heart race with possibility!

I've been working in tech for years, but this book had me scribbling notes like a possessed person. Every chapter felt like unwrapping a present—I kept running to my partner, saying, "Listen to this!"

By Bernard Marr ,

Why should I read it?

1 author picked Generative AI in Practice as one of their favorite books, and they share why you should read it.

What is this book about?

An indispensable look at the next frontier of technological advancement and its impact on our world

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest…


Book cover of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Muhammad Mashhood Alam Author Of Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and Leaders

From my list on design thinking, innovation, and entrepreneurship.

Why am I passionate about this?

I've been driving innovation in various capacities with world’s leading companies and start-ups for the last 23 years in Silicon Valley. I've been granted six US patents, won two prestigious design awards including the Red Dot award, and published a book on transforming an idea into a business using Design Thinking. What I've learnt is that at the core of any successful business lies the value to the end user who uses the solutions. As I got exposed to Design Thinking earlier on in my career, I realized its immense power in delivering human-centered innovations. I regularly speak at several industry & entrepreneurial events and various business schools around the world. 

Muhammad's book list on design thinking, innovation, and entrepreneurship

Muhammad Mashhood Alam Why Muhammad loves this book

This is a book that describes why design thinking can be a powerful tool for innovation and problem-solving.

Brown argues that traditional approaches to problem-solving often rely on linear and analytical thinking, which can be limiting when it comes to addressing complex and multifaceted challenges.

Brown presents a framework for design thinking that emphasizes empathy, experimentation, and collaboration.

I found numerous examples of individuals and organizations in the book that have successfully used design thinking to create innovative solutions to a wide range of problems, from improving healthcare to redesigning public spaces.

I found practical strategies of applying design thinking in life and work.

By Tim Brown ,

Why should I read it?

1 author picked Change by Design as one of their favorite books, and they share why you should read it.

What is this book about?

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and…


Book cover of Massive Change: A Manifesto for the Future of Global Design

Julio Mario Ottino Author Of The Nexus: Augmented Thinking for a Complex World--The New Convergence of Art, Technology, and Science

From my list on the intersection of complexity, art, technology, and science.

Why am I passionate about this?

Art, technology, and science…I have been seamlessly traversing domains all my life. I grew up with twin interests in physical sciences and visual arts, finding beauty in math and art and seeing creativity as being one thing rather than something living in compartments. Art influenced my research in chaos and complexity, and blurring boundaries characterized my work as dean of engineering when creating educational/research initiatives in design, art, entrepreneurship, energy, and sustainability. I also received visible external recognition as a Guggenheim Fellow and member of both the National Academy of Engineering and the National Academy of Sciences, as well as the American Academy of Arts and Sciences.

Julio's book list on the intersection of complexity, art, technology, and science

Julio Mario Ottino Why Julio loves this book

This book will inspire you, make you see possibilities, and widen your thinking.

The back cover’s proclamation, “It is not about the world of design, it is about the design of world”, says it all. The design of this book itself opened new frontiers; text and images interspersed as they had never been seen before, intertwining technologies, inventions, and pivotal events that are affecting humanity worldwide.

By Bruce Mau , Institute without Boundaries , Jennifer Leonard

Why should I read it?

1 author picked Massive Change as one of their favorite books, and they share why you should read it.

What is this book about?

Massive Change is a modern, illustrated primer on the new inventions, technologies, and events that are affecting the human race worldwide. This book is part of a broader research project by Bruce Mau Design, intended to provoke debate and discussion about the future of design culture - defined generally as the 'familiar objects and techniques that are transforming our lives'.

Through an original selection of essays, interviews and provocative imagery aimed at a broad audience, Massive Change explores the changing forces of design in the contemporary world and, from this angle, expands the definition of design to include the built…


Book cover of Design the Long Life You Love: A Step-by-Step Guide to Love, Purpose, Well-Being, and Friendship

Tammy Gooler Loeb Author Of Work from the Inside Out: Break Through Nine Common Obstacles and Design a Career That Fulfills You

From my list on BE your best YOU in work and life.

Why am I passionate about this?

As a career and executive coach for the past 25+ years, I have been on a mission to help people develop more satisfying and meaningful connections to their careers. I am passionate about this because most people spend the better part of their adult lives at work, more time than they do with their families, sleeping, and other priorities. Yet many become unhappy in their work, losing themselves over decades, and get blinded by their financial and career success. It can seem unimaginable to find a way to a more fulfilling career. I am determined to show them the pathways of possibilities, no matter where they are in their lives.

Tammy's book list on BE your best YOU in work and life

Tammy Gooler Loeb Why Tammy loves this book

I love the messages, look, feel, content, design elements, and organization of this book. I enjoy the perspectives of the various people profiled in the book. I love the whimsical, humorous style of the messages and illustrations. I appreciate how topics are presented light-heartedly yet are also serious, giving me fresh perspectives on aging, life purpose, relationships, and health.

I also love that I can read a couple of pages, get a valuable thought or two, and put it down without feeling like I have to read the whole thing to ‘get it.’ I feel like it is telling me to take things seriously but hold them lightly at the same time.

By Ayse Birsel ,

Why should I read it?

1 author picked Design the Long Life You Love as one of their favorite books, and they share why you should read it.

What is this book about?

Design a long life full of love, purpose, well-being, and friendship, at any age, using the creative tools of award-winning product designer, author, and world's #1 life coach Ayse Birsel.

What does it mean to craft the life you want, as you grow older? For industrial designer and author Ayse Birsel, the answer draws on key principles of design-like optimism, empathy, collaboration, open-mindedness, and holistic thinking-as well as the experiences of older people on the pioneering frontiers of long life. Longer life is a thrilling, modern opportunity, and like so many parts of life it needs to be thoughtfully designed.Thinking…


Book cover of Emotional Design: Why We Love (or Hate) Everyday Things

Mark Wells Author Of User Experience Design: An Introduction to Creating Interactive Digital Spaces

From my list on thinking differently about UX design.

Why am I passionate about this?

I've always had a creative curiosity that involves making, designing, and finding creative solutions to problems, this led me to using digital tools and lecturing in interactive media. As technology, society, and design have developed so to has my knowledge and experience in these fields enabling me to understand and develop the unique skills that are required to create successful solutions in the digital design process. I do this through creating and designing interventions in the physical space to ask questions and raise awareness of our use of technology and the impact on our awareness of time and space and the world around us.

Mark's book list on thinking differently about UX design

Mark Wells Why Mark loves this book

In this book Don Norman, through human centered design, unpacks and helps us understand the value and impact that the objects around us can have.

He helps the reader see these objects from a fresh perspective. Through looking at the different ‘levels of design’visceral, behavioural, and reflective—and the importance of emotional machines, he explores the shared role that technology, design, and people play in manipulating their environment.

By Don Norman ,

Why should I read it?

1 author picked Emotional Design as one of their favorite books, and they share why you should read it.

What is this book about?

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on…


Book cover of The Why & How of Woodworking: A Simple Approach to Making Meaningful Work

Jeff Miller Author Of The Foundations of Better Woodworking: How to Use Your Body, Tools and Materials to Do Your Best Work

From my list on improving your woodworking.

Why am I passionate about this?

Jeff Miller is one of the country’s leading furniture designer/craftsmen. He is also a dedicated teacher and a prolific writer, with over 40 articles and 4 books (with a fifth in preparation). Jeff has exhibited furniture in shows from coast to coast, and has a piece in the permanent collection of the Chicago History Museum. Jeff’s work is heavily influenced by his former career as a professional musician, and he strives to make each of his pieces feel musical in some way. Jeff is a runner and – despite the hindrance of living in the flat mid-west – an avid skier. A substantial chunk of his time is taken up by dialysis treatments, but he tries not to let that slow him down too much.

Jeff's book list on improving your woodworking

Jeff Miller Why Jeff loves this book

This is a beautiful and thoughtful book. And much like others on this list, it offers up a personal take on woodworking. Mike feels that shop time should be devoted to engagement in the work, and offers up strategies for achieving that goal. He also offers beautiful projects, from simple to fairly advanced, that foster learning a slew of techniques for accurate work. The book also includes a discussion of design and its role for the woodworker.

By Michael Pekovich ,

Why should I read it?

1 author picked The Why & How of Woodworking as one of their favorite books, and they share why you should read it.

What is this book about?

The Why and How of Woodworking reflects the growing appreciation for the handmade, a movement toward simplifying and uncluttering. There is a growing understanding of the need to fill our lives with meaningful and useful objects. How can woodworkers answer that call? Instagram sensation Mike Pekovich explains how to make work that is worth the time and effort it takes to make it, work that makes a difference, and work that will add to the quality of our lives. . Explains the basics of woodworking, from choosing lumber with care, cutting joinery accurately, and preparing and finishing the surfaces. .…


Book cover of Designerly Ways of Knowing

Marian Petre Author Of Software Design Decoded: 66 Ways Experts Think

From my list on foundational perspectives on design.

Why am I passionate about this?

I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.  

Marian's book list on foundational perspectives on design

Marian Petre Why Marian loves this book

Nigel Cross was one of the first design researchers to express the notion of ‘designerly’ ways of thinking and knowing – “the application of scientific and other organised knowledge to practical tasks…” – as means of addressing ill-defined and ill-structured problems. 

The attention to ‘messy’ problems, and to the iterative and fluid nature of the design process, is what first drew me to his work; what kept me coming back was a combination of Cross’s clarity of thought, and the way he grounds his perspectives in studies of outstanding designers and real-world examples. 

In this compilation of key lectures and essays, he reflects on the nature of design and discusses what sorts of cognitive skills, strategies, and abilities effective designers bring to bear.  

By Nigel Cross ,

Why should I read it?

1 author picked Designerly Ways of Knowing as one of their favorite books, and they share why you should read it.

What is this book about?

A revised and edited collection of key parts of Professor Cross's published work, this book offers a timeline of scholarship and research over the course of 25 years, and a resource for understanding how designers think and work. Coverage includes the nature and nurture of design ability; creative cognition in design; the natural intelligence of design; design discipline versus design science; and expertise in design.


Book cover of In Good Shape: Style in Industrial Products, 1900 to 1960

John Wall Author Of Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

From my list on explore American consumer culture.

Why am I passionate about this?

I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy. 

John's book list on explore American consumer culture

John Wall Why John loves this book

Bayley’s mastery of the language of design is apparent from his opening introduction to this collection of essays on American and European products. Bayley’s overview is not only essential for understanding design; it’s also a must-read for those who want to write about design. Bayley’s opinions are the gold standard, cemented by the certainty of judgment that comes so easily to British writers. He writes with reverence as well as an incisive point of view about the Eames chair, a Studebaker coupe, and dozens of other milestone products. Among the designer biographies: Wells Coates, Mies van der Rohe, and, yes, Raymond Loewy. It is the pre-eminent introduction to the field of industrial design. Once read, finding his other works (“Harley Earl,” “Ugly,” “Taste,” “Cars,” “Design A-Z,” “Sex,” “Woman as Design,” and other titles) becomes mandatory.

By Stephen Bayley ,

Why should I read it?

1 author picked In Good Shape as one of their favorite books, and they share why you should read it.

What is this book about?

Industrial design from the first six decades of this century is explored in an anthology of essays on design, hundreds of photographs of consumer products ranging from pens to aircraft, and biographies of leading designers


Book cover of The Psychology Of Everyday Things

Marian Petre Author Of Software Design Decoded: 66 Ways Experts Think

From my list on foundational perspectives on design.

Why am I passionate about this?

I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.  

Marian's book list on foundational perspectives on design

Marian Petre Why Marian loves this book

This book is a delightful example of what happens when someone engages eyes and mind: it provides important insights into the cussedness of things people design, by looking thoughtfully at simple, ‘everyday things’. 

In doing so, Norman both illustrates the constructive application of cognitive science in understanding design, and provides a compelling argument for user-centred design.

By Don Norman ,

Why should I read it?

1 author picked The Psychology Of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty,among them, the VCR, computer, and office telephone, all…