❤️ loved this book because...
The history of the shipping container ultimately traces the history of world shipping routes, the evolution of world ports, and the geopolitical considerations of trade today.
I loved learning how practical innovation paired with a dogged entrepreneurial spirit really did change the world. Along the way, you gain valuable insights into the formation of unions, the different national approaches to trade, and how legacy costs can slow innovation and give competitors a tiny advantage that can quickly become a lever that can move markets.
-
Loved Most
🥇 Teach 🥈 Outlook -
Writing style
❤️ Loved it -
Pace
🐕 Good, steady pace
5 authors picked The Box as one of their favorite books, and they share why you should read it.
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new…
